An OPTICIANS in Dumfries is teaming up with customers to help supply new glasses to some of the poorest people in Ghana.
Under the promotion - launched last week - for every pair of specs Conlons customers buy they receive two free pairs.
One is donated to helping improve eye care in Africa, and the other is kept by the customer.
Customers fill in a card containing their name and short message which will then be put into the box of the glasses that are to be sent out to Ghana.
Branch manager Alison Fraser said: "This is the first promotion of its kind that helps both Conlons and our customers support this important charity.
"The need for eyecare spreads across all generations. Children simply cannot learn if they Can't see blackboard.
"The inability to read close up as we get older is simply corrected with glasses in this country. In Africa, access to optical services - as well as cost - prohibits many from being able to see clearly, if at all."
A group of staff are just back from Ghana where they took 800 pairs (£10,000 worth) of glasses that Conlons donated to Eye Aid Africa.
During the trip, the optometrists also performed more than 1,000 eye tests.
Eye Aid Africa is a specialist charity set up by medical and eye care professionals to make a difference to eyecare in some of the poorer areas of Ghana.
About 2.6 million people in West Africa are blind, but about three-quarters could have their sight saved with the right medical help.
The provision of health care in Ghana is poor, compounded in a lot of cases by an inability to pay for what little services are available.